Episode 15: Marketing for restaurants and cafes with Mark Calabro from Hungry Hungry

<h2>What you will learn in this episode</h2><ul><li>How to create word of mouth buzz for your business</li><li>Challenges facing the hospitality industry</li><li>Upsell tactics (would you like fries with that method)</li><li>Why convenience will always win</li><li>How to start a business in an area you are passionate about</li><li>Before you follow your dream of opening a hospitality business you need to understand the metrics</li><li>Why feedback from customers is so critical for your business</li><li>How to generate genuine reviews for your business</li><li>How Mark has built the Hungry Hungry community</li><li>How Mark tested his business assumptions, invested in technology early on, validated the product and market fit and is now ready to scale.</li><li>Why it’s important to keep in contact with your network (and visit them face to face)</li><li>The process of building the Hungry Hungry app</li><li>Mark’s process of collecting primary data from customers and what he does with it</li></ul><p> </p><h2><strong>Resources mentioned</strong></h2><p><a href="http://www.hungryhungry.com/">Hungry Hungry</a></p><p><a href="https://growthhackers.com/growth-studies/airbnb">Airbnb: The Growth Story You Didn't Know</a></p><p><a href="https://www.startupgrind.com/blog/9999-in-10000-mobile-apps-will-fail-heres-why/">9,999 in 10,000 Mobile Apps Will Fail</a></p><p><a href="https://www.smartcompany.com.au/startupsmart/profiles/ordermate-founders-hungryhungry/">OrderMate founders pump $2 million into new startup that improves dining out without screwing over small businesses</a></p><p><a href="https://www.almondbar.com.au/">Almond Bar Darlinghurst</a></p><p><a href="https://www.eomelbourne.org/">Entrepreneurs' Organization</a> (EO) is a global network of 12,000-plus influential business owners, with over 160 chapters in more than 50 countries.</p><p><a href="http://calm.com/">Calm.com</a> meditation app</p><p><a href="https://www.1giantmind.com/">1 Giant Mind</a></p><p><a href="https://blog.daveasprey.com/category/podcasts/">Bu