Episode 15 - GMB Optimization

<p>We talk about a topic that either confuses many small businesses, or can be very difficult to get a grasp on and can feel like just one more thing to deal with - Optimizing your Google My Business - or GMB - presence.</p> <p>It is an absolutely critical factor in making sure your business shows up in Local Search - or Maps - Search Results.</p> <ul><li>Why is Google My Business so important for local businesses?</li><li>How can a business tell if they’ve claimed their Google My Business listing?  What can they do if it’s been claimed but they’re not sure who has access? </li><li>What should a small business owner think about doing first once they’ve claimed their Google My Business Listing? </li><li>How should a business think about tracking results and the impacts of Google My Business on their listing?</li><li>What are Posts on Google My Business?  How should a local business think about using these in their marketing?</li><li>How about businesses that are “practitioners” within a “practice” - for example, doctors within a practice or lawyers within a firm - how should they manage and work with Google My Business?</li><li>How should “Service Area Businesses” work with Google My Business?</li><li>What impacts could this have for Small Business Owners if Google ads a paid option for GMBs ?</li></ul> <p><br /></p>