Episode 143: Getting Ready for #GivingTuesdayNow

<p><span style="font-weight: 400;">#GivingTuesday is an annual campaign that has taken off far beyond expectations in the years since it was first implemented, reaching an unprecedented global scale. And now the #GivingTuesday organization has created a new day of giving as a response to the COVID-19 pandemic: #GivingTuesdayNow.</span></p> <p><span style="font-weight: 400;">Asha Curran, CEO of #GivingTuesday, joins the sgENGAGE Podcast in this episode to talk with Blackbaud’s Rachel Hutchisson about the new #GivingTuesdayNow campaign happening on May 5, 2020. Listen in to hear what Asha has to say about how #GivingTuesdayNow came about, how people are pitching in to help during this crisis, and how to handle messaging and creating campaigns in situations with limited timeframes. </span></p> <p><strong>Topics Discussed in This Episode:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The basics of #GivingTuesday and how it’s become an independent organization</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What prompted Asha to create #GivingTuesdayNow</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How people are using their unique skills in the COVID-19 crisis</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to focus when there isn’t a lot of ramp-up time to create a new fundraising campaign</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Messaging advice to engage supporters around #GivingTuesdayNow</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Asha’s goals for #GivingTuesdayNow</span></li> </ul> <p><strong>Resources:</strong></p> <p><a href="https://www.linkedin.com/in/ashacurran" target="_blank" rel="noopener"><span style="font-weight: 400;">Asha Curran</span></a></p> <p><a href="https://now.givingtuesday.org/" target="_blank" rel= "noopener"><span style= "font-weight: 400;">#GivingTuesdayNow</span></a></p> <p><a href= "https://www.blackbaud.co