Episode 141: Engaging & Retaining New Supporters with a Long-Haul Approach

<p><span style="font-weight: 400;">Traditionally, arts and cultural organizations start fundraising after someone buys their first ticket. But is that the best approach for long-term success? What if organizations waited and took a more methodical approach?</span></p> <p><span style="font-weight: 400;">In today’s episode, Aubrey Bergauer, Executive Director of the Center for Innovative Leadership and VP of Strategic Communications at the San Francisco Conservatory of Music, joins the podcast to talk about developing a long-haul approach to fundraising, being customer-obsessed, and attracting a more diverse audience. You’ll also hear a bonus segment with Aubrey, added after the main interview was originally recorded, in which she discusses how organizations can most effectively operate right now during the COVID-19 crisis. </span></p> <p><strong>Topics Discussed in This Episode:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How the San Francisco Conservatory of Music is responding in the face of COVID-19</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">How arts and cultural organizations can effectively communicate with their supporters during these uncertain times</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Advice for arts and cultural organizations attempting to adapt their operations in the midst of the COVID-19 pandemic</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The success Aubrey has seen with the long-haul fundraising model she developed for fundraising and patron retention</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why organizations should wait to solicit donations</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How Aubrey is bringing the long-haul model to higher education</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Examples of the wrong types of metrics organizations often focus on</span></li> <li s