Episode 141 // Behind the Brand of Emogene & Co. with Allyson Brennan, PharmD

When it comes to building a personal brand, are you looking to love the brand…or to ‘love the skin you’re in’? That’s exactly what we will cover in this week’s podcast episode, interviewing a pharmacist who took her unique passion, merged them with her unique skills, used them to serve her audience, and in turn created company from ground zero that is now doing over $10K sales—A DAY. Allyson Brennan is a pharmacist with 13 years’ experience specializing in Neurology and is now a hospital Clinical Pharmacy Manager in Nashville, TN. She received a B.S. in Psychology minor in chemistry/biology as an undergraduate from Millsaps College and then went on to receive her B.S in Pharmaceutical Sciences and her PharmD. from The University of Mississippi. This year, Allyson founded and created her own natural skincare company called Emogene & Co. focusing on effective natural skincare and the science behind purposeful ingredients. She created this company after noticing the skincare industry producing products full of toxic and ineffective filler ingredients. As a child, she was inspired by her grandmother, Emogene, who had a remedy for every skin issue or ailment. Throughout her professional career as a pharmacist, she noticed how she was drawn to medicinal chemistry and how specific molecules affected organs in the body. After becoming a mother, she began to focus on what molecules are available straight from the Earth to provide nutrition for our largest organ, our skin. In less than a year, Allyson has grown her company organically, filled over 5,000 individual orders and is also available in 11 locations including dermatology clinics and medical spas, all while continuing to work full-time in Pharmacy Administration during the day. Resources Mentioned: -Course: Script Your Brand— www.scriptyourbrand.com -Emogene & Co. Website: www.emogeneco.com Main Points From this Podcast: - Why a pharmacist set out to change the skincare industry - How to merge your passion with your skills to serve your ideal audience -