Episode 134: The Keys to Major Donor Cultivation

<p><span style="font-weight: 400;">When you want the best information available, your best bet is to gather expert advice across a broad spectrum of professionals in the field you’re interested in. And that’s just what today’s guest has done. </span></p> <p><span style="font-weight: 400;">Martin Leifeld, CEO of Martin Leifeld LLC, is the author of</span> <em><span style= "font-weight: 400;">Five Minutes for Fundraising: A Collection of Expert Advice from Gifted Fundraisers</span></em><span style= "font-weight: 400;">, which shares tips from a wide range of social good professionals. Listen in to hear Martin’s discussion with host Steve MacLaughlin, which focused on building relationships with major donors and maintaining involvement and engagement with those donors over a period of years. </span></p> <p><strong>Topics Discussed in This Episode:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Key pieces of wisdom for fundraising professionals who are just starting their journey into major gifts</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Building and nurturing long-term relationships with major donors</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Managing expectations within your organization about major donors </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The 80/20 rule for donor relationships</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Strategies for attracting and engaging with different types of donors</span></li> </ul> <p><strong>Resources:</strong></p> <p><a href="http://www.martinleifeld.com/"><span style= "font-weight: 400;">Martin Leifeld</span></a></p> <p><a href="http://www.martinleifeld.com/five"><span style= "font-weight: 400;">Five Minutes for Fundraising video series</span></a></p> <p><a href= "https://institute.blackbaud.com/asset/supporters-in-sight-a-look-at-affluent-donor-personas/"> <span style="font-weight: 400;">Supporters in Sight: A Look at