Episode 130: How to Discern and Step Into Your Signature Sales Style

<p class="p1">Welcome to episode 130 of the Transformational Selling™ Podcast!<span class= "Apple-converted-space"> </span></p> <p class="p1">In <a href= "https://finkainc.com/portfolio/episode-129/" target="_blank" rel= "noopener"><span class="s1">episode 129</span></a>, you learned how to build a word bank (value stack) to brainstorm titles for your Signature Sales Style. Now we’re transitioning into how you can discern your Signature Sales Style in your work and how to overcome obstacles to embrace it.<span class= "Apple-converted-space"> </span></p> <p class="p1">Recognizing your value and impact can feel uncomfortable for three reasons: you tend to focus on your weaknesses and how to strengthen those areas, it can feel icky and boring to give an elevator pitch of who you are and what you do, and you prefer the comfort of familiarity, avoiding change unless it’s absolutely needed.<span class= "Apple-converted-space"> </span></p> <p class="p1">In this episode, you’ll learn how to overcome all three of these obstacles and how to whittle down your word bank (value stack) to create a Brilliant Difference™ Signature (Signature Sales Style) that helps you step into your best leadership self.<span class= "Apple-converted-space"> </span></p> <p class="p1"><strong>Specifically, here’s what you will learn:</strong></p> <ul class="ul1"> <li class="li1">What a Brilliant Difference™ Signature is and how to create one.<span class= "Apple-converted-space"> </span></li> <li class="li1">How falling into the mediocrity trap can stall your professional development.<span class= "Apple-converted-space"> </span></li> <li class="li1">Why it’s important to hone your strengths.<span class="Apple-converted-space"> </span></li> <li class="li1">How to make a value-packed “elevator pitch” that resonates with clients.<span class= "Apple-converted-space"> </span></li> <li class="li1">The growth you can experience from getting comfortable with discomfort.<span class= "Apple-converted-space"> </span></li> <li class="li1">How finding your nor