Episode 13 – The Marketing Scientist Mike Sager talks customer success, data and all things marketing!

<p><strong>What you will learn in this episode</strong></p><ul><li>Why data is so important for your business </li><li>How gamification can lead to data capture opportunities </li><li>Mike’s definition of customer success </li><li>Connecting the data with your marketing strategy </li><li>Make sure that your applications, front end systems, CRM and marketing automation tools are connected straight out of the gate. </li><li>Why progressive profiling can get the right information at the right time from your customers </li><li>Why you need to invest in business intelligence </li><li>Similarities between coaching a football team and coaching a marketing team </li><li>When expanding your business into new international markets > always read history books for that region. </li></ul><p> </p><p><strong>Resources mentioned</strong></p><p><a href="https://www.pawssum.com.au/">Pawssum</a> (Mike’s former pet startup)</p><p><a href="https://www.siteminder.com/">Siteminder </a></p><p>90% of the world’s data was created in the last two years.</p><p><a href="https://www.tableau.com/">Tableau</a></p><p><a href="https://stripe.com/">Stripe</a></p><p><a href="https://www.apple.com/airpods/">Airpods</a></p><p><a href="https://www.atlassian.com/">Atlassian</a></p><p> </p><p><strong>Book Recommendations</strong></p><p><a href="https://www.amazon.com/Shogun-Asian-Saga-James-Clavell/dp/0440178002">Shogun by James Clavell</a></p><p> </p><p><strong>What business would you build on Mars?</strong><br />It kind of goes back to the fact that our society now is so much built on growth, and we talk about GDP, and there's nothing around climate change, and all the things that are basically we're not exactly doing very right by the world at the moment. So, you go to a new world, fundamentally shift. I like to see a blend of the communal sharing of a company as opposed to just the fact that it's sheer growth, and there's a few people at the top. So, there was a company out of the US. I think it's Chobani. It's a yogurt brand. Once they went public,