Episode 128: Building a Sustainer Giving Program

<p><span style="font-weight: 400;">Sustainer giving programs provide donors an easy, automatic way to donate while also giving organizations a reliable source of income. In fact, research by the Blackbaud Institute revealed that sustained givers can increase giving to an organization by as much as 300% over two years. So, how can your organization take advantage?</span></p> <p><span style="font-weight: 400;">Today’s episode, recorded live at bbcon 2019, is all about how to build and grow a successful sustainer giving program. Kristin Jackson and Bethany Taylor from Boise State Public Radio’s membership team sat down with guest host Christine Newman to talk about the success they’ve had building and expanding their sustainer giving program. Listen in to hear the keys to their success and get insights on how other organizations can do the same. </span></p> <p><strong>Topics Discussed in This Episode:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How Boise State Public Radio started a sustainer giving program </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Experimenting with a sustainer giving program to increase success</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Challenges that Boise State Public Radio faced in growing the sustainer program</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Finding the right messaging to attract sustaining donors</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Is it worth branding a sustainer program?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How gifts and matching funds can attract more sustainers</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Strategies to increase sustainer donor levels</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of “thank you” in keeping sustaining donors</span></li> </ul> <p><strong>Resources:</strong></p> <p><a hre