Episode 124: Understanding the Technology of Influence with Elaina Zuker

<p><i><strong>For Episode 124 of the Wealth On Any Income Podcast, Rennie is joined by Elaina Zuker. As the President of Elaina Zuker Associates, a management training and consulting firm, Elaina is a seasoned businesswoman, educator, author and consultant. Her clients have included dozens of Fortune 500 corporations such as AT&T, American Express, IBM, and Bank of America. Elaina is the author of six books on leadership, management, assertiveness, influence, and communication. Her best-selling book, The Seven Secrets of Influence has been translated into four languages. </strong></i></p><p>Elaina’s unique <i>Secrets of Influence™</i> theory and program were developed from her business experience in Sales, Advertising, and Marketing. That program is now delivered either as a self-paced learning program, a hybrid/blended version or customized for large groups and organizations.</p><p><i><strong>Ready to learn the skills and behaviors of successful influencers?</strong></i></p><p><strong>In this episode, Rennie and Elaina cover:</strong></p><p>02:05 Why Elaina developed a program about influence.</p><p>04:05 Elaina’s two favorite charities ACLU and the Southern Poverty Law Center and why they are important to her.</p><p>06:41 Who Elaina’s target market is for the technology of influence and how Elaina’s course has evolved and her target market as well.</p><p>11:21 Elaina’s biggest failure – how a major change at her one client created a big lesson and a pivot in her business.</p><p>14:16 How to get <i>Influence Myths and Truths </i>Elaina’s free booklet about influence, the result of her interviews with people just like you!Visit <a href="https://www.ezinfluence.com/free-booklet/" target="_blank"><strong>https://www.ezinfluence.com/free-booklet/</strong></a><strong>.</strong></p><p><i><strong>Over the years, I refined this idea that I had, I like to call it the technology of influence. So, having been failed many, many times and succeeded many more times in the arena of New York Business, I analyzed, what are the s