Episode 118 // How to Build Your Personal Brand with Mark W. Schaefer

How do you stand out in a profession where everyone has a doctorate? The answer is having a personal brand—however, HOW to build one can seem overwhelming and intimidating…UNLESS you have a strategy from those who have successfully built their brands of influence. Sharing how to do it—and why it matters—is exactly what I cover in this week’s podcast episode, joined by the world’s leading authority on how to become KNOWN and make Social Media Explained—two books he wrote, among others, as a New York Times bestselling author. Mark W. Schaefer has been seen on CNN, CBS, NPR, Entrepreneur, The Wall Street Journal, New York Times, is faculty at Rutgers University, has authored 7 best-selling books, which are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. His clients range from successful start-ups to global brands such as Johnson and Johnson, Pfizer, Adidas, The US Air Force, the UK government…AND, is one of the most impactful people in my own life who is largely responsible for the clarity behind my content that you all enjoy. My friends, it is my honor to bring on to The Fit Pharmacist Healthcare Podcast, Mark W. Schaefer! HOW TO CREATE YOUR PERSONAL BRAND THAT WINS: www.scriptyourbrand.com Main Points From this Podcast: - Why pharmacists must look at themselves as a personal brand - How to leverage the most essential component of social media to script your brand - What your focus should be when engaging in social media to maximize your impact - How healthcare and the global economy is shifting to reward the individuals with a brand - The most effective strategy to script your brand and stand out as the expert in your field Like The Fit Pharmacist on Facebook: www.facebook.com/fitpharmfam Host: Adam Martin, PharmD, ACSM-CPT, NAMS-CNC -Website: www.thefitpharmacist.com -LinkedIn: www.linkedin.com/in/fitpharmfam -Instagram: www.instagram.com/thefitpharmacist -YouTube: bit.ly/3accu0u -Podcast: http://www.thefitpha