Episode 11 | Education-Based Marketing: The Secret to Next-Level Growth

<p>Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management &amp; Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: <a href='http://www.gopipelinepro.com/'>www.GoPipelinePRO.com</a><br/><br/><b>IN THIS EPISODE YOU WILL DISCOVER:</b></p><ul><li>Why leading with education and information allows you to tap into an additional 60% of your market that has a pain-point and does not realize it.<br/><br/></li><li>THE inside secret on cutting through the noise to grab the attention of your ideal prospect.<br/><br/></li><li>If you can influence your prospect to make a micro-commitment with, it will be easier for them to get into a macro-commitment.  <br/><br/></li><li>How a micro-commitment in the form of <em>information</em> and <em>education</em>, creates brand awareness, visibility and credibility. <br/><br/></li><li>When you lead with education, information and training, it positions you and your business at an expert/specialist level - very few are today!<br/><br/></li><li>How information you deploy for marketing purposes, can act as a mini Sales person for you, if it’s done the right way! We’ll show you how to do it in this Episode. <br/><br/></li><li>A breakdown of the many different ways to lead with education and information such as, free reports, training &amp; demos and case studies.  <br/><br/></li><li>How case studies help in establishing social proof and third party validation, and also humanizes your offer, which ultimately decreases selling resistance. <br/><br/></li><li>Why the most dangerous number in business is One : 1 way to sell, 1 form of lead generation, etc. <br/><br/></li></ul><p><b>SPECIAL RESOURCES MENTIONED ON THE SHOW: </b><br/><br/><em>The Ultimate Sales Machine - </em>Chet Holmes<br/><br/><em>Sales Velocity</em> - Andrew Cass</p><p>Follow Sales Velocity TV on <a href='https://www.facebook.com/SalesVelocityTV'>Facebook</a>, <a href='https://www.instagram.com/salesvelocitytv/'>Instagram </a>and