Episode 044 - Making Yourself More Competitive with Brian Gubernick

<p><span style="font-weight: 400;">Our guest this week is none other than Brian Gubernick, Chief Real Estate Officer for Homeward, a home finance company. Brian is a prime example of someone who has come to realize that the best path to a lasting legacy in real estate is being open to outside the box ideas, and his company Homeward is one that teams up with agents to make themselves more competitive.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Making yourself more Competitive</strong></p> <p><strong> </strong></p> <p><span style="font-weight: 400;">We had a great conversation about what Brian and Homeward can do as a tool in every real estate agent’s pocket, both as a reactionary option and more importantly, a proactive option to build business. It’s very important that as agents we utilize every option open to us to be competitive in the saturated market, we find ourselves in. Which brings up a very important aspect of Brian’s professional journey in his time as a real estate agent.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">“When all this stuff hit, I was drawing up plans to run virtual showings and virtual open houses and how do I coach and train my team and my coaching clients around all these things because we thought real estate was about to spiral downward. And it's so funny when I look back at some of these things I was drawing up, none of it came to fruition, none of it proved to be necessary. It was just such a weird time.”</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">The last few years have shown everyone that things can change drastically from what we thought was normal. Everyone has had to adapt to this new normal of iBuyers and working remotely, and those of us that have been open to that change the quickest are going to be the ones that prosper. Being competitive in today’s market isn’t only about how much hustle you have, as Brian points out, but about how you perceive your