Episode 036 - Beyond the Transaction: Greater Phoenix Economic Council

<p><span style="font-weight: 400;">Real Estate is not necessarily only about buying and selling houses. The people we help into homes have families, lives, and jobs that they’re taking into consideration as well, and as agents we should be considering what needs a family has beyond living in the right neighborhood. Bringing your client resources that they can use to make and even more informed decision about where to move, that’s just all the better, right?</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Our guest this week is all about those resources. Colleen Schwab is the Senior Vice President of Marketing and Communications for the Greater Phoenix Economic Council. They are responsible for recruiting businesses to come to 22 cities and towns across greater Phoenix and Maricopa County. How does this fit in to you as the real estate agent?  Here’s Colleen in her own words:</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">“At the Greater Phoenix Economic Council, we're able to provide all this information that is easily downloadable from our website, so that if your client is a cybersecurity professional, and you want to give them information about how they can assimilate into the cybersecurity sector here and elevate their own career by way of a move to the market, we've got all that available for easy download.”</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">GPEC not only tasks itself with attracting business to the valley, but also of building a type of brand for what kind of businesses Phoenix wants to attract, and what kind of professional future the greater Phoenix area is looking forward to in the future. According to Colleen:</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">“We do get direct leads that are coming in by way of national site selectors and all of that. But we are also extremely proactive and aggressive about ou