Episode 018: iBuyers and the Human Element of Real Estate: Man vs. Technology

<p>The world is changing under our feet, and we as Thinking OTB real estate agents need to be able to keep up and stay competitive. This week we’re talking about iBuyers and the real limits of their appeal to people entering the market. Technology based options are going to be with us for the long run, so it’s important for agents to understand how to speak to the advantages of having a human agent to really get what they want out of a transaction. — Thinking Outside the Box: Solutions for Unique Problems — The rise of iBuyers in the market has much to do with client perception of real estate agents. A bad experience can carry forward through word of mouth exponentially and is a reality of the business that every agent will have to answer for. In order to stand out from those bad experiences people have had or heard about, it’s on the agent to educate themselves as much as they can on how to Next Level the client’s experience. The biggest way we can do that is by exploring what the client wants out of the transaction and offering outside the box solutions to get the best outcome for all parties. “What’s a good accident attorney? You’re not looking at what they’re charging, you’re looking at their experience and what their win rate is. Why is it in the Real Estate industry that the consumer isn’t doing the due diligence on the agent?” – Steve Selling on your experience is not just limited to time in the industry, it’s also about what kind of network and mentoring you can fall back on to help you come up with those outside the box solutions. Remember, you should be able to walk the client through just what kind of experience they’ll be getting by working with you and you should always work hard to live up to that standard. “I would start with saying ‘walk me through this, tell me exactly what’s going to happen. What’s this going to look like? What’s it going to feel like? What do I need to prepare for?’ A good agent should be able to articulate the whole thing.” – Bernie “What iBuyers are trying to do is make the t