Episode 016: More than an Acronym - CRMs

<p><span style="font-weight: 400;">This week we’re asking the question: Are you using your CRM to the full extent you can for your business? There are so many different systems out there that you can use that it may seem overwhelming to choose just one. The truth is, any one of those systems is only as useful as for what you use and need it for. So, let’s dive in!</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>— CRMs: What are they good for? —</strong></p> <p><strong> </strong></p> <p><span style="font-weight: 400;">Customer Relationship Systems can be anything from a yellow legal pad, to an excel spreadsheet, to specific software. Whatever method you prefer, it’s a way of keeping track of your current sphere of influence so you can maintain communication about you and your business.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">“One of my favorite questions is when people ask me: What CRM should I use? I always say it’s the one that you’ll actually use.” – Bernie</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">CRMs exist to help you keep track of your clients at all the various stages of business that you might have. No matter what method or system you use, for today’s market it should have the basics of communication automation with texting and email scheduling, as well as being mobile friendly. Beyond that, you might also want a system that can help you manage social media or to help you schedule physical mailers, depending on how detailed you want to get with your communications.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">It might help to think about what kind of audience you have with each type of communication. An audience you</span> <strong>own</strong> <span style= "font-weight: 400;">would be phone numbers and email, methods that are unlikely to change over time. Audiences you are</span> <strong>renting</strong> <span style="font-weight: 4