Episode 010: Personal Development Impacts Your Business with Brian North

<p><span style="font-weight: 400;">We had the absolute pleasure of having Brian North in the studio with us today. Brian is the Founder and CEO of North & Co., a Phoenix based residential real estate firm and one of the best in the business. Considered an industry influencer, Brian is a regular speaker at local and national industry events. It’s our honor to welcome him as our first guest, and we had the chance to cover a number of subjects with him.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>On Achieving Success in Real Estate:</strong></p> <p><strong> </strong></p> <p><span style="font-weight: 400;">Brian achieved great success but found he was devoting so much time to maintaining that success he wasn’t enjoying anything else in life. “I love going on listing appointments, but I don’t do them anymore because I love hanging out with my kids more.” Building a team that could help him further that success, rather than micromanaging every minute, helped him find what was important in life.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Building an effective team that benefits all parties:</strong></p> <p><strong> </strong></p> <p><span style="font-weight: 400;">Brian calls it ‘Holding the future in the palm of our hand.’ Each agent that works with North&Co. might have different motivations for being in the business, and understanding those motivations make the biggest impact on everyone’s success. If an agent wants to make a million dollars, well, we do too! But if an agent wants to make enough to pay for their kid’s education, that might require a different path to success that would need to be understood. This also relates to that classic Thinking OTB idea of “Know who you are and know who you aren’t.”</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Figure out what you want out of your brokerage as an agent:</strong></p> <p><strong> </strong></p> <p><span style="font-weight: 400;">We all like to talk about splits and what is going to benefit