Episode 008: 7 Steps to an Unstoppable Business

<blockquote> <p><strong>“I don’t think 50% of businesses need to fail. There are principles and processes you can employ to build an unstoppable business.” — Brian Buffini</strong></p> </blockquote> <p>More than half of small businesses fail within five years of starting. Small business owners sacrifice a lot to build a business—time with family, exercise and their personal finances. Why do they do it? It’s simple: They love what they do. In this episode, Brian shares seven timeless tips for building an unstoppable business that apply to all industries. You’ll learn how to define what’s unique about your product or service, the importance of belief and why it’s vital to create a community of advocates for your business. Whether you lead a small business or are thinking about starting one, this episode will give you the tools you need build a lasting business.</p> <p> </p> <p>Statistics from Today’s Show<br /> 50% of small businesses fail within 5 years<br /> Source: Gallup, October 23, 2014</p> <p> </p> <p><strong>Inspirational quotes from today’s interview:</strong></p> <p>“Find something you love and you’ll never work a day in your life.” — Brian Buffini</p> <p>“I feel like I haven’t worked in a long time because I love what I do. Our mission at our company is to impact and improve the lives of people. That’s what I get to do every day—improve people’s lives.” — Brian Buffini</p> <p>“I don’t love everything about what I do. Do something you love, but don’t expect to love every part of it.” — Brian Buffini</p> <p>“At the end of the day, does the essence of what you do for a living float your boat?” — Brian Buffini</p> <p>“Match your uniqueness with the needs of your customer.” — Brian Buffini</p> <p>“Ancora Imparo—I am still learning.” — Michelangelo</p> <p>“Without promotion something terrible happens—nothing.” — PT Barnum</p> <p>“People follow the path of the strongest conviction.” — Brian Buffini</p> <p>“Facts tell; stories sell. Tell the facts with stories.” — Brian Buffini</p> <p>“Nothing great was ever ach