Episode 007: An Interview with Sally Hogshead

<blockquote> <p>“…to reach our fullest potential, we need to stop trying to change <em>who</em> we are and instead become <strong>more</strong> of who we are.” — Sally Hogshead</p> </blockquote> <p>We live in an age of the short attention span. If you want to stand out in the market, it’s essential to differentiate yourself and show how you add value to your clients and solve their problems. At the center of this is the question: How does the world see you and the strengths you offer? In this episode, Brian Buffini interviews Sally Hogshead, branding expert and pioneer of the groundbreaking Fascination Advantage® system. A master communicator, Sally has conducted extensive research into the most common personality traits and has discovered how people and well-known brands can use their strengths to provide value and set themselves apart from their competition. You’ll learn why people have trouble identifying the value they offer the world, the two ways to tell if you’re motivated and how to develop the language necessary to separate yourself from your competitors.<br /> Here is your private code to find out how the world sees you:</p> <ol> <li><strong>Go to <a href="http://howtofascinate.com/YOU" target="_blank" rel= "noopener noreferrer">HowToFascinate.com/YOU</a></strong></li> <li><strong>For the access code, enter BUFFINI</strong></li> </ol> <p><strong>Inspirational quotes from today’s interview: </strong></p> <p>“In order for anyone to reach the absolute fullest potential, we need to stop trying to change who we are and instead we have to become more of who we are. The problem is that so many people professionally and personally water down their most distinctive traits.” — Sally Hogshead</p> <p>“When a brand waters down its most distinctive traits it becomes a commodity.” — Sally Hogshead</p> <p>“Every time we communicate, we’re doing one of two things—we’re either adding value or we’re taking up space.” — Sally Hogshead</p> <p>“When you add value, people want to work with you, they seek you out because you d