EP96: Empathy, Goals, and Alignment of Purpose

<p style="text-align:center;"></p> <p>What if you only had one account to sell to? One with a $100-million budget and a quarter of a million employees? Rahul Maniktala, Microsoft’s Strategic Account Director of Semi/Hi-Tech Manufacturing has that very job. He’s today’s guest on Market Dominance Guys, and Chris Beall and Corey Frank are curious about how Rahul goes about dominating his market of one. “Behind me is the might of Microsoft,” he explains, and the culture there lends itself very well to support for their customers. In addition, Rahul’s background in technical expertise and an understanding of high-tech products, which is the basis of his customer’s business, helps him gain an understanding of what his customer wants to accomplish. After that, “[t]here are a lot of people you have to align,” Rahul explains to Chris and Corey. He always starts with the customer, employing empathy in order to understand their goals, and then works with the people at Microsoft to create an alignment of purpose between the goals of this company he works for and the goals of the customer he serves. It’s a balancing act, and one that Rahul is very adept at, as you’ll learn in today’s Market Dominance Guys’ episode, “Empathy, Goals, and an Alignment of Purpose.”</p> <p>----more----</p> <p>Part 2 is here <a href='https://marketdominanceguys.com/e/doing-the-day-to-day-right/'>Doing the Day-to-Day Right</a></p> <p> </p> <p>Market Dominance Guys is sponsored by:</p> <p style="text-align:left;">ConnectAndSell. ConnectAndSell allows your sales reps to talk to more decision-makers in 90 minutes than they would in a week or more of conventional dialing. Your reps can finally be 100% focused on selling, since all of their CRM data entry and follow-up scheduling is fully automated within ConnectAndSell’s powerful platform. Your team’s effectiveness will skyrocket by using ConnectAndSell’s teleprompter capability as they’ll know exactly what to say during critical conversations. Visit, <a href='%E2%80%9Dhttps%3A/connectandsell.com%