EP91: Nick Shackelford: A Conversation Around Paid Media

<p>On this episode of the Perfectly Mentored Podcast, Nick and Jason discuss how a digital ad agency can separate itself from the rest of the pack in today’s oversaturated market, how success can be achieved in the digital space, and many other interesting topics</p><p><b>Topics Covered:</b></p><ul><li> Who is Nick Shackleford? [00:24]<br/><br/></li><li> Why is it so important for you to be a full-service agency? [03:34]<br/><br/></li><li>What type of content is currently doing well and how much content should a brand be producing? [9:38]<br/><br/></li><li>What are the biggest mistakes brands and store owners are making? [13:14]<br/><br/></li><li> What are the important metrics for you to look at as a media buyer, and, I guess if you’re not a media buyer listening, what are the important metrics for you as a store owner to look at? [16:06]<br/><br/></li><li>The importance of acquisition? [24:45]<br/><br/></li><li>What are brands’ expectations towards their Ad Agency during this unprecedented time? [32:07]<br/><br/></li><li>For store owners, what are some cool trends you see working right now? [40:49]<br/><br/></li><li>As a media buyer, what does your day-to-day managing the ad account look like versus your week-to-week versus your month-to-month? [45:18]<br/><br/></li><li>If you wanted to start an ad account from scratch, how would you structure it? [50:11]<br/><br/></li></ul><p><b>Connect with Nick Shackelford</b></p><ul><li><a href='https://www.instagram.com/iamnickshackelford'>Instagram</a><a href='https://www.instagram.com/jordanhaswings'><br/></a><br/></li></ul><p><b>Connect with Jason Portnoy</b></p><ul><li><a href='https://jportnoy.com'>jportnoy.com<br/></a><br/></li><li><a href='https://instagram.com/jasonportnoy'>Instagram<br/></a><br/></li></ul><p>Like the episode? Come visit us on <a href='https://podcasts.apple.com/us/podcast/feed/id1382390439'><b>Apple Podcasts</b> </a>- don&apos;t forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! <a h