EP90: Kurt Elster: Shopify Mastery

<p>Kurt Elster is one of the most highly regarded independent consultants in his industry. He&apos;s a senior ecommerce consultant who helps Shopify merchants like Jay Leno&apos;s Garage, uncover hidden profits in their websites through his ecommerce agency Ethercycle, with 1 million downloads. Kurt is also best known for hosting the unofficial Shopify podcast.</p><p>On today’s episode, Kurt talks about how to turn a Shopify store into a revenue-generating powerhouse of persuasion.</p><p><strong>Topics Covered:</strong></p><ul> <li>Who is Kurt Elster? [00:20]<br/></li> <li>Why Shopify? [12:22]<br/></li> <li>What is the checklist that you go through with conversion rate optimization? [15:05]<br/></li> <li>What are some of those obvious problems that you come across right off the bat? [18:09]<br/></li> <li>How do you figure out where you need to start testing? [20:50]<br/></li> <li>What are some of the benchmark numbers? [22:37]<br/></li> <li>What are some of the main things that you find to annoy shoppers on a site? [25:19]<br/></li> <li>What are some of the ingredients needed in a store in order to succeed? [28:32]<br/></li> <li>Why is the “Back” button a merchant&apos;s biggest competitor? [31:42]<br/></li> <li>What are some of the main must-have apps for Shopify stores? [39:15]<br/></li> <li>What is the best way to run an exit popup? [46:53]<br/></li> <li>What advice can you give to those who want to build their own Shopify store? [50:47]<br/><br/></li></ul><p><strong>Connect with Kurt Elster</strong></p><ul> <li><a href='https://kurtelster.com/'><u>Website</u></a><a href='https://www.instagram.com/jordanhaswings'><u><br/></u></a></li></ul><p><strong>Connect with Jason Portnoy</strong></p><ul> <li><a href='//jportnoy.com'><u>jportnoy.com<br/></u></a></li> <li><a href='//instagram.com/jasonportnoy'><u>Instagram</u></a><a href='https://instagram.com/jasonportnoy'><u><br/></u></a></li></ul><p>Like the episode? Come visit us on <a href='https://podcasts.apple.com/us/podcast/feed/id1382390439'><u><stron