EP89: Tanner Larsson: Build, Grow and Scale... Your Ecom Store

<p>Tanner Larsson is the founder of Build Grow Scale, an Ecommerce optimization company that specializes in a process called the Revenue Optimization. It’s a methodology that has generated over 400M in physical product sales over the last three years. Tanner is also the author of the best-selling book, Ecommerce Evolved.</p><p>In this episode of the Perfectly Mentored Podcast, Tanner and Jason jam on what it takes to run a successful e-commerce store, how to deprogram business myths, and why revenue optimization is the more important metric.</p><p><br/></p><p><strong>Topics Covered:</strong></p><ul> <li>Who is Tanner Larsson? [00:18]<br/></li> <li>What is the central piece of a good performing e-commerce store? What elements do the most successful stores have in common? [06:09]<br/></li> <li>Why do store owners not see the value of being brand-centric? [11:17]<br/></li> <li>What exactly is revenue optimization? [25:23]<br/></li> <li>What are some tips to increase Average Order Value? [31:36]<br/></li> <li>What are your thoughts on omnipresence and the importance of aspiring to build that brand and understanding that you&apos;re in the business of marketing? [48:11]<br/></li> <li>What are the must-have Shopify apps? [58:55]<br/></li> <li>How important are reviews for a site? [59:18]<br/></li> <li>What&apos;s your message to all the ecompreneurs right now? [01:05:50]<br/><br/></li></ul><p><strong>Connect with Tanner Larsson</strong></p><ul> <li><a href='https://buildgrowscale.com/'><u>Build Grow Scale</u></a><a href='https://www.instagram.com/jordanhaswings'><u><br/></u></a></li></ul><p><strong>Connect with Jason Portnoy</strong></p><ul> <li><a href='//jportnoy.com'><u>jportnoy.com</u></a><a href='https://jportnoy.com/'><u><br/></u></a></li> <li><a href='//instagram.com/jasonportnoy'><u>Instagram</u></a><a href='https://instagram.com/jasonportnoy'><u><br/></u></a></li></ul><p>Like the episode? Come visit us on <a href='https://podcasts.apple.com/us/podcast/feed/id1382390439'><u><strong>Apple Podcasts</str