EP76: Rachel Tipograph – Navigating and Dominating the Current E-Commerce Space

<p>In the age of social distancing, e-commerce is experiencing a boom most other industries can only dream of. Who better to tell us about this exponential growth than a member of the so-called ‘digirati’?</p><p>Rachel Tipograph became an eBay power user when she was just 13. Today, she is a member of the ‘digerati’—an elite community composed of the brightest minds in the digital space. Rachel is the founder and CEO of MikMak, an e-commerce marketing platform for multi-channel brands. She has been showered with numerous accolades from Forbes, LinkedIn, Marie Claire, Fast Company, and many other prominent organizations.</p><p>On this episode of the Perfectly Mentored Podcast, Rachel talks about her entrepreneurial journey, creating and pivoting MikMak, current e-commerce trends, and a lot more. </p><p><br/></p><p><strong>Topics Covered:</strong></p><ul> <li>Who is Rachel Tipograph? [00:18]<br/></li> <li>How did your entrepreneurship journey start? [1:48]<br/></li> <li>What prompted you to create MikMak? [6:23]<br/></li> <li>How were you able to lower GAP’s average customer age by 10 years? [14:50]<br/></li> <li>How important was it for you to have an environment that gave you the freedom to do the things you wanted? [18:41]<br/></li> <li>Why is it better to work with others instead of just by yourself? [23:45]<br/></li> <li>What trends do you see in the e-commerce space today? [25:00]<br/></li> <li>What does the customer journey look like through your eyes these days? [29:14]<br/></li> <li>What does the journey look like for brands that don’t meet an essential need like apparel and footwear? [31:13]<br/></li> <li>What mistakes do you see most brands making in the e-commerce space right now? [33:30<br/></li> <li>How important is omnipresence? [35:03]<br/></li> <li>How can smaller brands get their money’s worth on these platforms? [38:31]<br/></li> <li>What about attribution? How do you reconcile each platform trying to take credit? [40:17]<br/></li> <li>What are your thoughts on all these privacy compl