EP75: Aging: Words Matter - Part 1 with Patricia D'Antonio, BSPharm, MS, MBA, BCGP

<p><span style="font-weight: 400;">Words are powerful. They influence how we think, behave and approach things. They can produce labels, misunderstandings, misrepresentations and change our perceptions in profound and meaningful ways.</span></p> <p><span style="font-weight: 400;">In this episode of This Is Getting Old: Moving Towards an Age-Friendly World showcases GSA's work on Reframing Aging. Tune in as our guest —Patricia D'Antonio, BSPharm, MS, MBA, BCGP—offers us ways to reframe our language when talking about and thinking about aging.</span></p> <h1><strong>Part One of 'Aging: Words Matter Part 1.'</strong></h1> <h2><strong>What Is The Reframing Aging Initiative? </strong></h2> <p><span style="font-weight: 400;">Reframing Aging is a social change endeavor designed to improve the public's understanding of aging. The GSA's ongoing effort is fostering a new language in talking about getting older that leads to more substantial support for age-friendly services and policies. This initiative, in turn, plays a critical role in ensuring that the public recognizes that there is much we can do collectively to ensure well-being as we age by following the concepts of Reframing Aging. </span></p> <p><span style="font-weight: 400;">Reframing Aging is an evidence-based communications strategy led by 10 National Aging Organizations – American Federation on Aging, the American Society on Aging, the American Geriatrics Society, and Grantmakers in Aging. </span></p> <p><span style="font-weight: 400;">Ageism is often not recognized. Ageism intersects with all of the -isms and impacts all of us; no matter how old we are. What we've learned in our research is there are challenges in how the public thinks around aging. Some of that comes around the following:</span></p> <p> </p> <ul> <li aria-level="1"> <h3><strong>Cultural Models That Drive People's Thinking</strong></h3> </li> </ul> <p> </p> <p><span style="font-weight: 400;">Cultural models are patterns of thinking or assumptions created through years of experience. </span><