EP74: Funnel 101

<p>Since we really don’t know each other that much.</p> <p>I thought it might be good for me to tell you the story about the creation of “FUNNELS”.</p> <p>It started a Long, Long, time ago.</p> <p>REALLY…</p> <p>This is the short history of funnels.</p> <p>We’re going to be going back to another era.</p> <p>It was the dawning of the 20th century.</p> <p>In 1898 Elias St. Elmo Lewis, a man who was but only 26 years old, created the purchase funnel, also know as the AIDA funnel, which has now been duplicated all around the world.</p> <p>&nbsp;It was created to help understand the mechanisms of personal sales in the life insurance industry.</p> <p>The Funnel Lewis created was made up of 4 parts.</p> <p>&gt;&gt;Awareness/Attention [What is it?]</p> <p>&gt;&gt;Interest [I like it]</p> <p>&gt;&gt;Desire [I want it]</p> <p>&gt;&gt;Action [I’m getting it]</p> <p>So you may be wondering, how can a funnel created such a long time ago still be useful today?</p> <p>Well, the truth is, it isn't.</p> <p>[Listen in for all the good stuff]</p> <p>========================</p> <p>If you think you know of some improvements that could be made, let me know. Click on the link below.</p> <p><a href="https://mkt2online.com/podcast-questions/" target="_blank">https://mkt2online.com/podcast-questions/</a>&nbsp;</p> <p>You can also send an email to: podcast@mkt2online.com</p> <p>========================</p> <p><a href="https://mkt2online.com/talk-to-me/" target="_blank">Get Your Questions Answered HERE!</a></p> <p>========================</p> <p>Link to Blog Post with more information.</p> <p><a href="https://mkt2online.com/funnel-101/" target="_blank">https://mkt2online.com/funnel-101/</a></p> <p>========================</p> <p>Contact me at:</p> <p><a href="https://mkt2online.com/contact/" target="_blank">https://mkt2online.com/contact/</a></p> <p>or</p> <p>podcast@mkt2online.com</p> <p>or leave a voice message here:</p> <p><a href="https://anchor.fm/mkt2online/message/" target="_blank">https://anchor.fm/mkt2online/message/</a></p> <p>==