EP57: Chase Dimond: Best Strategies For Email Marketing

<p>Summary:</p><p>Chase Dimond is the founder of Boundless Labs, an e-commerce email marketing agency that has helped its clients send hundreds of millions of emails and make over $35 million in email-attributable revenue. Since 2018, Chase has lent his skills and expertise to some of the best companies around, including IBEX, Cross Net, Inc. and many more.</p><p>In this episode of Perfectly Mentored with Jason Portnoy, Chase sheds light on the world of non-paid acquisition through masterful cold email marketing campaigns and flows, the building blocks of great campaign content, and constructing an offer that converts.</p><p><strong>Shownotes:</strong></p><ul> <li>Who is Chase Dimond? [0:04]<br/></li> <li>Is email marketing dead? And why is it so underrated? [3:02]<br/></li> <li>What mistakes do people make with email marketing? [6:16]<br/></li> <li>How often should you be sending emails? [10:17]<br/></li> <li>Where’s the best starting point for flows? [12:16]<br/></li> <li>How do you add value in a campaign? [17:48]<br/></li> <li>What’s the difference in marketing for a “newbie” brand versus a 7-figure veteran brand? [22:40]<br/></li> <li>Is there an argument for text-based emails over image-centric emails? [23:45]<br/></li> <li>How do you stay out of the Gmail spam trap? [27:33]<br/></li> <li>What’s the benchmark for a good open or click-through rate? [29:45]<br/></li> <li>How do you prioritize the subject line, creative, and offer/call-to-action of your emails? [31:03]<br/></li> <li>What can I do to grow my list? [35:53]<br/></li> <li>Are opt-in offers better than discounts - or vice versa? [39:18]<br/></li> <li>What&apos;s the best platform to use? [40:35]<br/></li> <li>What translates over from e-commerce brands to other types? [43:21]<br/></li> <li>Any tips for those who are just getting started in email marketing? [44:49]<br/></li> <li>How can we learn more? [47:09]<br/></li></ul>