EP56: Hugh Rees: Mastering Instagram

<h3>Summary:</h3><p>“Focus on the lifetime value of a customer more than just top-line revenue.” This is what motivated Hugh Rees – a software engineer from Brisbane, Australia, which led him to becoming the co-founder and head of digital services at Expose Media.</p><p>In this episode, Hugh tells about how he was able to build his “accidental” marketing agency by exploring through the Instagram platform. Combined with his experience as an e-commerce growth expert, he discusses how businesses are able to thrive to their next level of revenue.</p><h3>Show Notes:</h3><ul> <li>Who is Hugh Rees? [0:25]<br/></li> <li>How was he able to build an agency? [2:14]<br/></li> <li>Why is Instagram the best platform to build an audience? [8:51]<br/></li> <li>How hard is it to have organic followers? [10:40]<br/></li> <li>Where do most people fail – content, community or hashtags? [12:31]<br/></li> <li>The strategy behind Instagram hashtags [15:51]<br/></li> <li>Ways to rebound a low audience engagement [23:01]<br/></li> <li>The consistency in content will feed data [28:31]<br/></li> <li>How to grow your brand organically? [30:05]<br/></li> <li>The human-to-human connection [34:10]<br/></li> <li>Be authentic and let the audience come to you [37:52]<br/></li> <li>How do you handle the haters? [40:54]<br/></li> <li>Why is Instagram the best platform to take advantage of? [45:36]<br/></li> <li>The best-selling book: Instagram Mastery [47:20]<br/></li></ul>