EP424: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days)

<p dir="ltr">In this captivating episode of the Thrive by Design podcast, we sit down with the brilliant jewelry designer Alex Boxall, the creative force behind Alex Kathlyn Accessories. Join us as we explore Alex's inspiring journey, from childhood creativity to building her online business and embracing newfound confidence.</p> <p dir="ltr">Rediscovering Her Passion and Navigating Challenges</p> <p dir="ltr">Alex's love for crafting jewelry began early in life, making friendship bracelets and wire-wrapped rings for her mom. When she launched her brand, Alexandra Kathlyn Accessories, in 2014, it was born out of necessity after facing job uncertainties in a small town with limited opportunities. </p> <p dir="ltr">An Unintentional Hiatus</p> <p dir="ltr">Alex dedicated herself to growing her business from 2014 to 2018, using in-person shows as her primary channel and supplementing with online sales. However, after becoming a new mom, she realized she couldn't give her best to both roles. Scaling back her business to part-time allowed her to focus on her family. Then, life threw her a curveball with the pandemic, leading to an unintentional three-year hiatus.</p> <p dir="ltr">Elevating Her Online Business with Flourish & Thrive Academy</p> <p dir="ltr">Determined to succeed, Alex joined Flourish & Thrive Academy's transformative program, Train Your Customers to Buy Online. This pivotal decision marked a turning point in her journey, propelling her to take bold and consistent action toward her goals.</p> <p dir="ltr">Armed with the strategies she learned in TYC, Alex attended a two-day market, using her newfound confidence to ask people to join her VIP List. Her results were astounding:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Added 200 new email and SMS subscribers to her list</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Saw a remarkable 191% increase in sales compared to the previous year</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentat