EP37: Strategic Decision Making

<p>You made it back for another impactful podcast.</p> <p>Glad to have you.</p> <p>Last week I mentioned that I am playing the long game.</p> <p>Specifically, how I want to do business is not and never has been about getting immediate results.</p> <p>Weird, right?</p> <p>Maybe…</p> <p>Maybe not…</p> <p>In a typical business [whether online or offline], to get immediate results, you have to get people to respond immediately (or sooner), like right now.</p> <p>This may involve the use of FAKE scarcity, or time-limited promotions, and a lot of times, the use of both.</p> <p>I don’t like FAKE scarcity.</p> <p>We see it all the time … buy this thing [insert your thing] … TODAY … right now … at this very low, never to be seen or heard of price … ever again.</p> <p>And/Or</p> <p>If you close this page “this offer will no longer be available”. If you do come back later, all you will see is the normal price of “X-Dollars” [much more than most everyone is willing to pay].</p> <p>It drives me bat-shit-crazy.</p> <p>Fake scarcity has only one intention – ONE – to get a quick sale.</p> <p>That is because the marketers – do not have a relationship with the reader, customer, subscriber, and are afraid that if the person does not purchase, immediately, they will never buy.</p> <p>This is inferior, old-school marketing, that needs to go away.</p> <p>My opinion!</p> <p>And if it is YOUR way of marketing and you can get it to work for you, then I’m OK with that.</p> <p>I just KNOW that there is a better way!</p> <p>[Listen in to find out what that better way is]</p> <p>========================</p> <p>If you think you know of some improvements that could be made, let me know. Click on the link below.</p> <p><a href="https://mkt2online.com/podcast-questions/" target="_blank">https://mkt2online.com/podcast-questions/</a></p> <p>You can also send an email to: podcast@mkt2online.com</p> <p>========================</p> <p>Link to Blog Post with more information.</p> <p><a href="https://mkt2online.com/strategic-decision-making/" target="_