EP302: iOS14 Attribution: Where's Your Money Going?

<p><span style="font-weight: 400;">Attribution has always been a mystery in marketing, but with the newest iOS changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established</span> <em><span style= "font-weight: 400;">and</span></em> <span style= "font-weight: 400;">new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/survey</span></p> <p><span style="font-size: 14pt;"><strong>Listen To Learn:</strong></span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What it means to triangulate your data</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Choosing your attribution model</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The importance of moving away from constantly checking your account (and why it will save your sanity!)</span></li> </ul> <p><span style="font-size: 14pt;"><strong>Our Partners:</strong></span></p> <p><a href="https://adworldconference.com/traffic"><span style= "font-weight: 400;">Save $700 on your Ad World 2021 Ticket!</span></a></p> <p><a href="https://www.wix.com/ecommerce/website"><span style= "font-weight: 400;">Build Your eCommerce Website on Wix</span></a></p> <p><a href="http://conversionfanatics.com/freebook"><span style= "font-weight: 400;">Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing</span></a></p> <p><a href="https://www.botbuilders.com/?r_done=1"><span style= "font-weight: 400;">BotBuilder’s Chatbots That Deliver Results (Without The Work)</span></a><span style= "font-weight: 400;"> </span></p> <p><span style="font-size: 14pt;"><strong>Resources Mentioned In This Episode:</strong></span></p>