EP289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14

<p><span style="font-weight: 400;">The iOS update is coming and all we can do as marketers is prepare as much as possible for it. In this episode, founder of Wicked Reports Scott DesGrosseilliers is giving us more information on what to expect with the new Apple iOS update. Scott talks about what the difference will be between first-party data and third-party data, what the real benefit of all of this is for Apple, and a solution (from a tracking perspective) to avoid third-party data through iOS.</span></p> <p><strong>RESOURCES MENTIONED IN THIS EPISODE</strong></p> <p><a href="https://tiereleven.com/work-with-us"><span style= "font-weight: 400;">Work with Tier 11</span></a></p> <p><a href="https://www.wickedreports.com/"><span style= "font-weight: 400;">Wicked Reports</span></a></p> <p><a href="https://www.plusthis.com/"><span style= "font-weight: 400;">PlusThis</span></a></p> <p><a href= "https://zapier.com/apps/facebook-lead-ads/integrations"><span style="font-weight: 400;"> Zapier Facebook Lead Ads Integrations</span></a></p> <p><a href= "https://developer.apple.com/documentation/apptrackingtransparency"> <span style="font-weight: 400;">Apple App Tracking Transparency </span></a></p> <p><a href= "https://www.facebook.com/business/help/331612538028890?id=428636648170202"> <span style="font-weight: 400;">How Apple’s iOS 14 Release May Affect Your Ads | Facebook</span></a></p> <p><a href= "https://developer.apple.com/app-store/user-privacy-and-data-use/"><span style="font-weight: 400;"> App Store User Privacy and Data Use</span></a></p> <p><a href= "https://pbs.twimg.com/media/EpeklPJXcAAnklF.jpg"><span style= "font-weight: 400;">Apple Facebook Tracking Notification</span></a></p> <p><a href= "https://www.wickedreports.com/marketing-attribution-for-multi-channel-marketers-0"> <span style="font-weight: 400;">Follow The Money: How Marketing Attribution Gives You a Strategic Edge</span></a></p> <p><a href= "https://www.lotame.com/1st-party-2nd-party-3rd-party-data-what-does-it-all-mean/"> <span style="font-weight: