EP288: How 'Intentional Authenticity' Turned BiggerPockets Into The #1 Real Estate Investing Publisher on the Planet

<p><strong><span style="font-weight: 400;">Would being</span> <em><span style="font-weight: 400;">the</span></em> <span style= "font-weight: 400;">authority in your niche help your business? In this episode, VP of Growth at BiggerPockets Brandon Turner explains how BiggerPockets has grown into such an authority in the real estate space and taken over pretty much every related search term for their niche. Listen to learn how BiggerPockets built trust and credibility at scale, uses tools to monetize information, and why you need to be aware of the Dr. Oz Analogy.</span></strong></p> <p><span style="font-size: 14pt;"><strong>RESOURCES MENTIONED IN THIS EPISODE</strong></span></p> <p><a href="https://www.biggerpockets.com/"><span style= "font-weight: 400;">BiggerPocket’s Website</span></a></p> <p><a href="https://www.biggerpockets.com/webinars"><span style= "font-weight: 400;">BiggerPocket Webinars</span></a></p> <p><a href="https://www.biggerpockets.com/podcast"><span style= "font-weight: 400;">BiggerPocket’s Real Estate Podcast</span></a></p> <p><a href= "https://podcasts.apple.com/us/podcast/biggerpockets-real-estate-podcast/id594419649"> <span style="font-weight: 400;">BiggerPockets Real Estate Podcast on Apple Music</span></a></p> <p><a href= "https://www.biggerpockets.com/blog/contributors/mikelacava"><span style="font-weight: 400;"> Mike LaCava’s Articles on BiggerPockets</span></a></p> <p><a href="https://houseflippingschool.com/"><span style= "font-weight: 400;">House Flipping School</span></a></p> <p><a href= "https://www.instagram.com/beardybrandon/?hl=en"><span style= "font-weight: 400;">Brandon on Instagram</span></a></p> <p><span style="font-weight: 400;">Thanks for joining us this week. Want to subscribe to</span> <em><span style= "font-weight: 400;">Perpetual Traffic</span></em><span style= "font-weight: 400;">?</span> <a href= "https://itunes.apple.com/us/podcast/perpetual-traffic-by-digitalmarketer-facebook-advertising/id1022441491?mt=2"> <span style="font-weight: 400;">Connect with us on Apple Podc