EP286: 4 Big Marketing Takeaways from 2020 and Predictions for 2021

<p><span style="font-weight: 400;">We bring you the *last* episode of Perpetual Traffic in 2020, which means it’s time for reflections and predictions. In this episode, Ralph and Amanda talk about their biggest takeaways of the year and what predictions those takeaways have them making in 2021. Listen to learn how Tier 11 did in 2020, how Ralph and Amanda view the new iOS update and its impact on ads, and what they’re gearing up for in the new year.</span></p> <p><span style="font-size: 14pt;"><strong>RESOURCES MENTIONED IN THIS EPISODE</strong></span></p> <p><a href="https://tiereleven.com/work-with-us"><span style= "font-weight: 400;">Work with Tier 11</span></a></p> <p><a href="http://conversionfanatics.com/freebook"><span style= "font-weight: 400;">How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic</span></a></p> <p><a href= "https://trafficandconversionsummit.com/recordings"><span style= "font-weight: 400;">T&C 360</span><em><span style= "font-weight: 400;">i</span></em> <span style= "font-weight: 400;">Session Recordings</span></a></p> <p><a href= "https://www.facebook.com/business/help/331612538028890?id=428636648170202"> <span style="font-weight: 400;">How Apple’s iOS 14 Release May Affect Your Ads</span></a></p> <p><a href= "https://www.singular.net/blog/facebook-ios14/?fbclid=IwAR0O-6zXIG1ZLyt8KfeSkPnYUQKCrYkT4BvKayrcQeWzUZ5iwK_sS0Y7ttY"> <span style="font-weight: 400;">Key Takeaways from Facebook’s Major iOS 14 Updates Today</span></a></p> <p><a href= "https://developers.facebook.com/blog/post/2020/10/29/preparing-our-partners-ios-14-latest-guidance-on-skadnetwork/"> <span style="font-weight: 400;">Preparing our Partners for iOS 14: Impacts to App Advertisers and Developers</span></a></p> <p><a href= "https://digiday.com/media/apples-new-privacy-features-rattle-location-based-ad-market/"> <span style="font-weight: 400;">Apple’s new privacy features have further rattled the location-based ad market</span></a></p> <p><a href= "https://www.facebook.com/business/news/ios-1