EP28 P is for performative

<p><span style="font-weight: 400;">What is ‘performative’?</span></p> <p><span style="font-weight: 400;">Is all marketing/communications automatically performative if you're setting out to announce what you’re doing to people?</span></p> <p><span style="font-weight: 400;">No, it doesn’t have to be. Not when it’s backed up by the right action.</span></p> <p><span style="font-weight: 400;">In this curated episode of conversations with 3 BIPOC leaders, we break down some of the realities we all need to come to grips with as individuals, and the actions we can take to move the needle forward to change.</span></p> <p><span style="font-weight: 400;">First, we speak to</span> <a href="https://www.linkedin.com/in/ben-borne"><span style= "font-weight: 400;">Ben Borne</span></a><span style= "font-weight: 400;">, Indigenous marketing leader, and founder of</span> <a href="https://symmetry-pr.com/"><span style= "font-weight: 400;">Symmetry PR</span></a><span style= "font-weight: 400;">. </span></p> <p><span style="font-weight: 400;">We talk about how Canadians can centre Indigenous voices especially when something horrific like the residential school system becomes fully understood by mainstream society. Ben talks about how it all begins with vulnerability - what he’s appreciated more than anything else, is ‘witnessing the vulnerability of people who are willing to go there’. </span></p> <p><span style="font-weight: 400;">At the root of it is the question ‘how are we going to advance our interpersonal relationships, to learn and to be better?’ </span></p> <p><span style="font-weight: 400;">Next we talk to</span> <a href= "https://www.linkedin.com/in/dariankovacs"><span style= "font-weight: 400;">Darian Kovacs</span></a><span style= "font-weight: 400;">, Indigeneous marketing leader, host of “</span><a href= "https://podcasts.apple.com/ca/podcast/marketing-news-canada/id1109208166"><span style="font-weight: 400;">Marketing News Canada</span></a><span style="font-weight: 400;">” and founder of</span> <a href="https://jellymark