EP267: The 4 Alliance Brand Beliefs

<p>On this episode of The Wednesday Call podcast, Andy Albright discusses the four Alliance brand beliefs.</p> <p class="p1">The Four Alliance Brand Beliefs</p> <p class="p2">1). Our Villain Belief: We must end the cycle of poverty for our generation and generations to come.</p> <p class="p2">Reason to Identify a Villain: promotes a sense of community through uniting together against the common enemy of poverty.</p> <p class="p2">Belief Dilemma: Determining what you are willing to sacrifice in order to change the status quo.</p> <p class="p1">1). Belief Quote: "If we do not act right now by taking advantage</p> <p class="p1">of the opportunity, if we do not act responsibly by introducing others to the opportunity, we risk slipping deeper into a cycle of poverty, where choice will be stripped away forever." -- Andy Albright</p> <p class="p1">Moral: As in the airline analogy, we must put our mask on first (lift ourselves out of poverty), before we can assist others putting their mask on (lift others out of poverty).</p> <p class="p1">2). Our External Belief: We want to help families.</p> <p class="p1">Reason to Identify the External: Provides a feeling of selflessness through the families helped by "Doing The Do."</p> <p class="p1">Belief Dilemma: Discovering what you can accomplish is bigger than hanging on to nonproductive and time-consuming habits.</p> <p class="p1">Belief Quote: "All important work has a cost. The true test is in the 'do' and to embrace its time commitment as a service to others." -- Andy Albright</p> <p class="p1">Moral: The price to pay is never more rewarding than when you are helping others achieve their goals, while at the same time, protecting the American family.</p> <p class="p1">3). Our Internal Belief: We need to get free.</p> <p class="p1">Reason to Identify the Internal: Exercises the power of choice through a decision to take back your life by simply "Mastering the Mundane."</p> <p class="p1">Belief Dilemma: Recognizing how to get what you want will require the introduction of prod