EP264: 7 Essential Traffic Tips From IBM's Global SEO Strategist

<p><span style="font-weight: 400;">This week we’re going to show you how to use Google to get a stream of perpetual traffic. In this episode, IBM’s Global SEO Strategist Jesse McDonald explains IBM’s SEO strategy and how small businesses can adapt it to themselves. Get his advice on a local SEO strategy, learn why he believes SEOs should understand the principles of design (and vice versa), steal his top tools, and hear his number one tip for starting your SEO strategy.</span></p> <h3><strong>RESOURCES MENTIONED IN THIS <span style= "font-size: 14pt;">EPISODE</span></strong></h3> <p><a href="https://www.ibm.com/"><span style= "font-weight: 400;">IBM’s Website</span></a></p> <p><a href= "https://ahrefs.com/blog/google-disavow-links/"><span style= "font-weight: 400;">Google’s “Disavow Links Tool”: The Complete Guide</span></a></p> <p><a href="https://schema.org/"><span style= "font-weight: 400;">Schema</span></a></p> <p><a href="https://www.google.com/business/"><span style= "font-weight: 400;">Google My Business</span></a></p> <p><a href="https://ahrefs.com/"><span style= "font-weight: 400;">Ahrefs</span></a></p> <p><a href="https://www.semrush.com/"><span style= "font-weight: 400;">SEMrush</span></a></p> <p><a href="https://www.contentkingapp.com/"><span style= "font-weight: 400;">ContentKing</span></a></p> <p><a href="https://analytics.google.com/"><span style= "font-weight: 400;">Google Analytics</span></a></p> <p><a href="https://answerthepublic.com/"><span style= "font-weight: 400;">AnswerThePublic</span></a></p> <p><a href= "https://search.google.com/search-console/about"><span style= "font-weight: 400;">Google Search Console</span></a></p> <p><a href= "https://www.screamingfrog.co.uk/seo-spider/"><span style= "font-weight: 400;">Screaming Frog SEO Spider</span></a></p> <p><a href="https://keywordseverywhere.com/"><span style= "font-weight: 400;">Keywords Everywhere</span></a></p> <p><a href="https://www.linkedin.com/in/jesseseogeek/"><span style= "font-weight: 400;">Jesse on LinkedIn</span></a></p> <p><a hr