EP260: How to Create Cool, Creative & Converting Facebook Ads with Dee Deng

<p>Running an agency isn’t always sunshine and rainbows—sometimes it’s hard conversations with clients trying to convince them to go with a certain ad creative or message. In this episode, founder of Right Hook Digital Dee Deng explains how he leads conversations with clients who are doubting the ad creative, his strategy for testing messaging, and why he’s all about user-generated content (even when it feels like it won’t convert).</p> <h3><strong>RESOURCES MENTIONED IN THIS <span style= "font-size: 14pt;">EPISODE</span></strong></h3> <p><a href="https://www.facebook.com/growgreat.tv/"><span style= "font-weight: 400;">Growth & Greatness Show</span></a></p> <p><a href="https://righthookdigital.com/"><span style= "font-weight: 400;">Right Hook Digital</span></a></p> <p><a href= "https://www.instagram.com/realdoseofdee/?hl=en"><span style= "font-weight: 400;">Dee Deng on Instagram</span></a></p> <p><a href= "https://www.linkedin.com/in/deedeng/?originalSubdomain=au"><span style="font-weight: 400;"> Dee Deng on LinkedIn</span></a></p> <p><a href= "https://www.amazon.com/Never-Split-Difference-audiobook/dp/B01COR1GM2/ref=sr_1_1?crid=T4SU6F2OIOWB&dchild=1&keywords=never+split+the+difference&qid=1593458819&sprefix=never+split+the+difference%2Caps%2C899&sr=8-1"> <span style="font-weight: 400;">Never Split the Difference: Negotiating as if Your Life Depended on It</span></a></p> <p><a href= "https://www.digitalmarketer.com/podcast/perpetual-traffic/user-generated-content/"> <span style="font-weight: 400;">Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell</span></a></p> <p><span style="font-weight: 400;">Thanks for joining us this week. Want to subscribe to</span> <em><span style= "font-weight: 400;">Perpetual Traffic</span></em><span style= "font-weight: 400;">?</span> <a href= "https://itunes.apple.com/us/podcast/perpetual-traffic-by-digitalmarketer-facebook-advertising/id1022441491?mt=2"> <span style="font-weight: 400;">Connect with us on iTunes and leave us a review.</spa