EP251: The 2 Essential Elements to Ultra High-Converting Video Ads

<p><span style="font-weight: 400;">Every direct response video needs to be two things: engaging and compelling. In this episode, Andrew Eckblad of Convert Views joins Ralph Burns and Amanda Powell to explain what makes a video ad engaging and compelling. He talks about the importance of editing, why you don’t need the best film equipment available to get started creating video ads, and how he relies on tests and analytics to show him what’s working and what’s not.</span></p> <p><span style="font-weight: 400;"><strong>RESOURCES MENTIONED IN THIS EPISODE</strong></span></p> <p><a href="https://www.convertviews.com/"><span style= "font-weight: 400;">Convert Views</span></a></p> <p><a href="https://www.genesisdigital.co/"><span style= "font-weight: 400;">Genesis Digital</span></a></p> <p><a href="https://frankkern.com/"><span style= "font-weight: 400;">Frank Kern</span></a></p> <p><a href="https://home.kartra.com/home"><span style= "font-weight: 400;">Kartra</span></a></p> <p><a href="https://handsanitize.us/beta/"><span style= "font-weight: 400;">HandSanitize.Us</span></a></p> <p><a href="https://getbravo.com/"><span style= "font-weight: 400;">GetBravo</span></a></p> <p><a href= "https://www.amazon.com/Shure-MVL-Omnidirectional-Microphone-Windscreen/dp/B010W6WESM/ref=sxts_b2b_sx_reorder?cv_ct_cx=shure+lavalier+microphone&dchild=1&keywords=shure+lavalier+microphone&pd_rd_i=B010W6WESM&pd_rd_r=b425b1aa-64b8-4b09-b90e-cff20c4b5799&pd_rd_w=CD1uk&pd_rd_wg=qj9Lb&pf_rd_p=c8578112-5367-4af9-b0d7-8ea3833d7167&pf_rd_r=DQ96HBQG48YM378KGAWF&qid=1586288849&sr=1-1-f5ebfd8e-82c1-4b4e-97d5-2aa47aa18b69"> <span style="font-weight: 400;">Shure MVL Microphone</span></a></p> <p><a href="https://www.rev.com/"><span style= "font-weight: 400;">Rev</span></a></p> <p><a href= "https://www.digitalmarketer.com/podcast/perpetual-traffic/user-generated-content/"> <span style="font-weight: 400;">Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell</span></a></p> <p><span style="font-weight: 400;">Thanks