EP250: How to Navigate Closures in Your Brick and Mortar Retail Store

<p><span style="font-weight: 400;">In times of financial uncertainty and online-only shopping, jewelry can still thrive.</span></p> <p><span style="font-weight: 400;">Merging creative marketing solutions with the adaptation of online retail, independent jewelry designers who once relied on in-store sales are able to both stay afloat financially and nurture customer relationships.</span></p> <p><a href= "https://www.instagram.com/malloryshelterjewelry/?hl=en"><span style="font-weight: 400;"> Mallory Shelter</span></a><span style="font-weight: 400;">,</span> <a href="https://www.instagram.com/joyiajewelry/"><span style= "font-weight: 400;">Joyia Jones</span></a><span style= "font-weight: 400;">, and</span> <a href= "https://www.instagram.com/fantaseajewelry/"><span style= "font-weight: 400;">Nichole Gariepy</span></a> <span style= "font-weight: 400;">are all great examples of jewelry designers who’ve done just that. </span></p> <p><span style="font-weight: 400;">Each designer has had to close down their retail shops during this time of social distancing, but they’ve all come up with creative strategies for staying in business and keeping customers engaged. </span></p>