EP241: Growing an Omnichannel Business with Carbon and Hyde

<p><span style="font-weight: 400;">Some people think selling fine jewelry online is impossible. Oren Katz from</span> <a href= "https://carbonandhyde.com/"><em><span style= "font-weight: 400;">Carbon & Hyde</span></em></a> <span style= "font-weight: 400;">is here to prove them wrong.</span></p> <p> </p> <p><span style="font-weight: 400;">Oren founded the high-end fine jewelry brand with her sister Yarden. their collections have decorated several high-end boutiques and retailers, and their pieces are loved by fashionistas and celebrities alike.</span></p> <p> </p> <p><span style="font-weight: 400;">In the beginning, the sisters only planned to sell direct-to-consumer online. It was going okay, but getting new customers to buy jewelry online at such a high price point was a challenge.</span></p> <p> </p> <p><span style="font-weight: 400;">They decided to expand into an omnichannel brand to allow in-person customers to feel the quality of the pieces and build trust and credibility for online customers.</span></p> <p> </p> <p><span style="font-weight: 400;">Now that their brand is more successful than ever, Oren agreed to come on the podcast to share her secrets to developing a prominent omnichannel brand...</span></p>