EP240: How to Polarize to Magnetize with Your Branding

<p><span style="font-weight: 400;">Jewelry designers are a kooky lot. We know how to embrace the</span> <em><span style= "font-weight: 400;">weird</span></em> <span style= "font-weight: 400;">that makes us unique in a world that would often rather stifle it.</span></p> <p><span style="font-weight: 400;">My friend</span> <a href= "https://brandingforthepeople.com/about-re-perez/"><span style= "font-weight: 400;">Re Perez</span></a> <span style= "font-weight: 400;">is someone who knows a thing or two about embracing his</span> <em><span style= "font-weight: 400;">weird</span></em><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Re is is</span> <span style= "font-weight: 400;">the CEO and founder of</span> <a href= "https://brandingforthepeople.com/"><span style= "font-weight: 400;">Branding for the People</span></a><span style= "font-weight: 400;">, and is about to publish his first book,</span> <a href= "http://yourbrandshouldbegay.com"><em><span style= "font-weight: 400;">Your Brand Should Be Gay (Even If You’re Not)</span></em></a><em><span style= "font-weight: 400;">.</span></em></p> <p><span style="font-weight: 400;">With expertise like that, I knew I had to have him on the podcast to talk about how jewelry designers and makers can create a magnetizing brand around their work.</span></p> <p><span style="font-weight: 400;">And boy did he deliver!</span></p>