EP222 LinkedIn Strategiest To Boost Profit. Nate Morse

Marcia and Nate discussed LinkedIn's profit potential! Optimize profiles, build real connections, and play the long game for business growth.   Linkedin: A Platform for Business Connections Nate shared his experience of moving from the brick-and-mortar space to the online world, specifically in the automotive industry. He noted a gap in the buyer's journey in the online world and expressed interest in exploring how to use Linkedin to create the kind of relationships they were looking for. Nate and Marcia discussed the advantages of using Linkedin for business connections compared to other social media platforms. Nate highlighted Linkedin's targeting capabilities and the ability to explain intentions in connection requests. Marcia agreed and emphasized that Linkedin is a platform designed for business. They also discussed the importance of profile optimization on LinkedIn.   Optimizing Visibility and Engagement Strategies Strategies to improve visibility and engagement with their target audience. Nate emphasized the importance of understanding and catering to the needs of the ideal client throughout their journey. He suggested providing valuable content and engagement opportunities at each stage, rather than waiting until the end. They also touched on the importance of profile optimization, with Nate recommending a hook that calls out the ideal audience and utilizing the bio and experience sections to improve visibility on platforms like LinkedIn.   Linkedin Profile Optimization Strategies Strategies for optimizing Linkedin profiles. Nate highlighted that Linkedin, despite not being owned by Google, still holds significant domain authority, making it an ideal platform for SEO purposes. Marcia emphasized the importance of creating a professional profile, including a voice introduction and a non-generic background image. They also touched on the issue of aggressive sales tactics on the platform, advocating for building relationships before making a sale.   LinkedIn Strategy: Building Relationships, Understanding Cus