EP205: Finding Your Beachhead Beyond The Chasm

<p>Many a promising startup has seen their lofty dreams dashed on the rocks due to lacking a bridge to cross that yawning chasm, separating early adopters from pragmatic mainstream buyers. Chris has contended with this treacherous chasm across multiple expeditions. Those early adopters feature prominently in startup lore - enthusiastic pioneers who relish new technology, derive career perks from kick-the-tires experimentation and care little about reputation risk. Yet they differ radically from that mainstream majority awaiting pragmatic proof. Chris invites you to draw on the profound insights of Geoffrey Moore (Crossing the Chasm) to help identify those visionary partners, extract maximum value from your earlyvangelists, and ultimately package your technology into a must-have product. Join Chris for this episode, “Finding Your Beachhead Beyond The Chasm.”</p> <p>Reading list from this episode:</p> <p><a href='https://www.amazon.com/Out-Crisis-Press-Edwards-Deming/dp/0262541157'>Out of Crisis - W. Edwards Deming</a></p> <p><a href='https://www.amazon.com/Theory-Constraints-Eliyahu-M-Goldratt/dp/0884271668'>Theory of Constraints - Eliyahu M. Goldratt</a></p> <p><a href='https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986'>Crossing the Chasm - Geoffrey A. Moore</a></p> <p> </p> <p> </p>