EP198: Alex Cattoni: How to Write Words That Sell

<p>Writing copy is the most undervalued and yet most important skill in marketing.  In this episode, Jason brought in a master.</p><p>Alex Cattoni is a world-class writer and entrepreneur. In 2019, she created The Copy Posse, a boutique agency, online academy, and a thriving community of passionate copywriters!  </p><p>In this insightful episode of the Perfectly Mentored Podcast, Alex Cattoni joins Jason and brings with her a vast wealth of actionable copywriting tips and tricks. Tune in now and ignite your business with words that work!</p><p><br/><b>Topics Covered  </b></p><ul><li>What has been the biggest change in copywriting? [4:10]</li><li>Who had the biggest impact on you? [7:58]</li><li>Thoughts on AI services like ChatGPT and impact on advertising [12:03]</li><li>The importance of having an irresistible offer and how to craft one [20:12]</li><li>Dealing with imposter syndrome [30:32]</li><li>What are &quot;triggers&quot; in copy and some examples of great ones? [36:55]</li><li>What’s the right way to ethically use persuasion in ad copy? [42:04] </li><li>What elements of writing copy do you use for video? [45:04]</li><li>What’s your storytelling process? [47:25]</li><li>Examples of some really good hooks/hook formulas? [51:25]</li></ul><p><b>Connect with Alex Cattoni</b></p><ul><li><a href='https://copyposse.com/'><b>Website</b></a></li><li><a href='https://www.youtube.com/channel/UCPEZnYBqewx-h43B5tLymYw'><b>Youtube</b></a></li><li><a href='https://www.instagram.com/copyposse/?hl=en'><b>Instagram</b></a></li></ul><p><b> Connect with Jason Portnoy</b></p><ul><li><a href='https://www.jportnoy.com/?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=Alex-Cattoni'><b>Website</b></a></li><li><a href='https://instagram.com/jasonportnoy'><b>Instagram</b></a></li><li><a href='https://www.tiktok.com/@jasonportnoy'><b>TikTok</b></a></li></ul><p>Like the episode? Watch and support us on <a href='https://youtube.com/jasonportnoy?sub_confirmation=1'><b>YouTube</b></a></p><p><br/></p>