Ep176 - Jim Salzman & Michael Heller | How the Hidden Rules of Ownership Control Our Lives

<p><span style="font-weight: 400;">Jim Salzman and Michael Heller discuss their book</span> <em><span style= "font-weight: 400;">"Mine!: How the Hidden Rules of Ownership Control Our Lives.</span></em><span style="font-weight: 400;">" When is it okay to recline your airplane seat? Do we actually own our smartphones, or are we just leasing them? What do you really own when you click the “buy now” button?  And how is South Dakota making you less wealthy? In the spirited style of</span> <em><span style="font-weight: 400;">Freakonomics</span></em> <span style="font-weight: 400;">and</span> <em><span style= "font-weight: 400;">Tipping Point</span></em><span style= "font-weight: 400;">, Jim Salzman and Michael Heller explore fun, surprising, and often infuriating real-life stories that reveal who gets what in the 21st century. </span></p> <p><span style="font-weight: 400;">Remarkably, there are just six simple stories that we all use to claim ownership. These are the same stories kids use to solve fights on the playground – and they offer our best chance to address really big problems like preserving online freedom, cooling our warming planet, and curbing wealth inequality. Ownership shapes every single aspect of our lives - and it’s the savvy owners who choose the story that steers</span> <em><span style="font-weight: 400;">us</span></em> <span style="font-weight: 400;">to do what</span> <em><span style= "font-weight: 400;">they</span></em> <span style= "font-weight: 400;">want. But don’t be fooled. Ownership is always up for grabs and the prize goes to those who know how its hidden rules really work.</span></p> <p>Visit <a href= "http://g.co/TalksAtGoogle/HiddenRulesOfOwnership">g.co/TalksAtGoogle/HiddenRulesOfOwnership</a> to watch the video of this event.</p> <p><span style="font-weight: 400;">Moderated by Jeff Cox.</span></p>