Ep166: The Sales Cycle: Lengthening is Not Always a Bad Thing

<p>In part two of this series, Barry Traile, Chris and Corey bring a touch of humor to the conversation on the topic of sales and how it relates to the corporate business world today. Barry emphasizes the importance of establishing and elevating relationships over time, stating that sales isn't about predicting anything but rather bringing people together. He compares the unpredictability of sales to the unpredictability of a baseball game, where even the best players are out 70% of the time. Chris Beall adds that the desire for predictability is a universal human desire, but sales is about doing things that have a reasonable shot of bringing people together so that problems can be solved that would otherwise be left unsolved. There is even a reference to fortune tellers, who are able to convince people to believe in the impossible. They guys agree that while the game of sales has not changed, the tools available to do it have improved, and the ability to access and share information has greatly increased, making sales performance level much higher today than in the past.</p> <p>If you haven't listened to the first half of this series, we highly recommend you to check it out, "<a href='https://marketdominanceguys.com/e/the-scarcest-commodity-in-corporate-business-today/'>The Scarcest Commodity in Corporate Business Today</a>.”</p> <p>Links from this episode:</p> <p>Sales Mastery - <a href='https://salesmastery.com/'>https://salesmastery.com/</a> ConnectAndSell - <a href='https://connectandsell.com/'>https://connectandsell.com</a>  Branch49 - <a href='https://branch49.com/'>https://branch49.com</a>  Sales Education Foundation - <a href='https://salesfoundation.org/'>https://salesfoundation.org/</a> </p> <p>Barry Trailer on LinkedIn - <a href='https://www.linkedin.com/in/barrytrailer/'>https://www.linkedin.com/in/barrytrailer/</a>  Chris Beall on LinkedIn - <a href='https://www.linkedin.com/in/chris-beall-7859a4/'>https://www.linkedin.com/in/chris-beall-7859a4/</a>  Corey Frank on LinkedIn - <a href='https://www.li