EP163: Why Your Message Isn’t Connecting with Your Ideal Clients—and What to Do About It!

Does it seem like everyone else in your online niche is effortlessly selling out their programs? Meanwhile, you’re struggling to get people to sign up for your free stuff?<br /><br />So, what is it you’re missing? <br /><br />What do you need to do to find your ideal clients and get them excited about buying from you?<br /><br />On this episode of The Leadership Formula, I explain why your message isn’t connecting with your ideal clients, describing how ‘discounted authenticity’ isn’t sustainable and doesn’t feel good.<br /><br />I discuss what inspired me to start talking about the Enneagram to promote my coaching business, weighing in on why finding your ideal clients starts with understanding yourself and how the Enneagram can help.<br /><br />Listen in for insight on aligning the way you show up online with the way you show up in person and learn to take off your marketing mask and attract your ideal clients—simply by being YOU.<br /> <br />What You Will Learn <br /> <br />Why ‘discounted authenticity’ isn’t sustainable and doesn’t feel good<br />The danger in trying to market to everyone<br />What inspired me to start talking about the Enneagram to promote my coaching business<br />Why so many online business owners struggle to connect with their ideal clients<br />How to use the Enneagram to find the root of what motivates you<br />How trying to be someone you’re not bankrupts you energetically<br />Why finding your ideal client starts with understanding yourself<br />How the Enneagram helps you be fully YOU<br />The benefits of aligning the way you show up online and in person <br /><br />Connect with Tracy<br /><br />tracyomalley.com<br /><a href="http://www.instagram.com/tracy_omalley" rel="noopener">www.instagram.com/tracy_omalley</a><br /><a href="http://www.facebook.com/tracy.omalley" rel="noopener">www.facebook.com/tracy.omalley</a><br />twitter.com/TracyOMall<br /><a href="http://www.linkedin.com/in/tracy-o-malley/" rel="noopener">www.linkedin.com/in/tracy-o-malley/</a><br /><br />Resources<br /><br