Ep163: The Theory of Constraints and Ice Cream

<p>We've heard the phrase, "Be careful what you wish for..." It's not unlike wanting to build pipeline quickly and how it relates to a kid in an ice cream store. What is the goal? Build as much - eat as much as possible to gain as much success and pleasure as possible. Think of the system of building pipeline like a child who isn't sufficiently mature enough to handle all that ice cream. Belly aches will ensue. So the issue with too much too fast is you can't find the bottleneck anymore. And if you can't find the bottleneck anymore, you can't manage.</p> <p>In this episode, Corey asked Chris to visit the theory of constraints. Businesses are artificial, in the sense, that we say we're going to do something for others, and they're going to pay us money for it.  And then the question is, what are the inputs to the business? And whenever you have a system with inputs and outputs, you always have exactly one constraint within that system. That's what the theory of constraints says. </p> <p>The reason that people like Mark Cuban, Steve Jobs, and Elon Musks, and the like are such outstanding business leaders is they put their eye on the bottleneck regardless of the noise that's produced by the change that they are willing to induce in order to improve. Most of us can't do that. Listen to this episode of Market Dominance Guys, "The Theory of Constraints and Ice Cream."</p> <p> </p> <p>Full episode transcript below:</p> <p>----more----</p> <p>Announcer (00:06):</p> <p>Welcome to another session with the Market Dominance Guys, a program exploring all the high stakes, speed bumps and off-ramps of driving to the top of your market. With our host Chris Beall from ConnectAndSell and Corey Frank from Branch 49. We've all heard the phrase, be careful what you wish for. It's not unlike wanting to build pipeline quickly and how it relates to a kid in an ice cream store. What is the goal? Build as much, eat as much as possible to gain as much success and pleasure as possible. Think of the system of building pipeline like a child t