EP16: Copywriting Basics Series #2

<p>Before we get started.</p> <p>And thank you for being here.</p> <p>Let's just remind ourselves of what was covered last week.</p> <p>This is a 6 week series on Copywriting.</p> <p>It does not cover ALL aspects of copywriting, instead, it covers what I believe will help a New Marketer get their core messages in front of the people they want to do business with and start making a significant difference in their marketing, quickly and effectively.</p> <p>We are at week #2.</p> <p>But last week we:</p> <p>Found out what Copywriting is.</p> <p>And we touched on these core things that must be included in good copy.</p> <p>• Why a compelling headline is critical.</p> <p>• Why focusing on the BENEFIT to the reader is critical.</p> <p>• Why you must make a promise to the reader that you later fulfill.</p> <p>• And Why you must back up everything you’ve said with proof.</p> <p>We talked about how to write those headlines that work.</p> <p>And we learned what Bob Bly said in The Copywriters Handbook, that there are eight time-tested headline categories.</p> <p>Then …</p> <p>We talked about Writing headlines that get results.</p> <p>And the six questions Clayton Makepeace says we need to ask ourselves before we start to write our headline.</p> <p>So, yeah, we covered a bunch of really important things.</p> <p>As you can tell Headlines are important.</p> <p>It dominated the entire episode.</p> <p>If you missed that episode, I highly recommend going back to it first.</p> <p>.</p> <p>.</p> <p>That was your recap.</p> <p>.</p> <p>.</p> <p>Now let’s get into today's episode.</p> <p>Let’s dive straight in.</p> <p>========================</p> <p>Thanks for joining along in this "Copywriting" series.</p> <p>If you think you know of some improvements that could be made, let me know. Click on the link below.</p> <p><a href="https://mkt2online.com/podcast-questions/">https://mkt2online.com/podcast-questions/</a></p> <p>You can also send an email to: podcast@mkt2online.com</p> <p>Keep coming back for the remaining (4) upcoming series